The LYNX Expression Series uncovers Australian artists renowned for expressing themselves in their own unique style.
Luca Ionescu runs Like Minded Studio – a design house renowned for custom typography and graphic art in Darlinghurst, Sydney.
To commemorate the release of the new Dark & Gold Temptation daily fragrances Luca explored the theme of temptation, using the newly designed bodyspray cans as a canvas. The creative process spanned traditional hand drawn sketches and 2D + 3D computer generated artwork – ultimately producing a pair of intricate 3D printed sculptures that let him express his signature style through a new medium.
I like to take something classic and modernise it. Like a period piece of type – I'll process that and reinterpret it
The new Dark & Gold fragrances provided a thematic springboard and a canvas